Read Mini Case 15 Competing on Business Models: Google vs. Microsoft and answer the case study questions
Additional resources:
Business Insider: The War Between Microsoft And Google Heats Up: http://www.businessinsider.com/the-war-between-microsoft-and-google-heats-up-2013-1
Casadesus-Masanell, R., Ricart, J. 2009. From Strategy to Business Models to and to Tactics, Harvard Business School: http://www.hbs.edu/faculty/Publication%20Files/10-036.pdf
Forbes: Google smacks down Microsoft: http://www.forbes.com/sites/ewanspence/2014/10/14/google-burn-microsoft/
Motley Fool: This Trends Bodes Well for Both Facebook Inc and Google Inc: http://www.fool.com/investing/general/2015/09/07/this-trend-bodes-well-for-both-facebook-inc-and-go.aspx
New York Times: Did Google Really Lose on Its Original Motorola Deal?: http://dealbook.nytimes.com/2014/01/29/did-google-really-lose-on-its-original-motorola-deal/?_r=0
(Team PowerPoint presentation( up to 20 slides with notes))
Writing Requirements:
Additional resources:
Business Insider: The War Between Microsoft And Google Heats Up: http://www.businessinsider.com/the-war-between-microsoft-and-google-heats-up-2013-1
Casadesus-Masanell, R., Ricart, J. 2009. From Strategy to Business Models to and to Tactics, Harvard Business School: http://www.hbs.edu/faculty/Publication%20Files/10-036.pdf
Forbes: Google smacks down Microsoft: http://www.forbes.com/sites/ewanspence/2014/10/14/google-burn-microsoft/
Motley Fool: This Trends Bodes Well for Both Facebook Inc and Google Inc: http://www.fool.com/investing/general/2015/09/07/this-trend-bodes-well-for-both-facebook-inc-and-go.aspx
New York Times: Did Google Really Lose on Its Original Motorola Deal?: http://dealbook.nytimes.com/2014/01/29/did-google-really-lose-on-its-original-motorola-deal/?_r=0
(Team PowerPoint presentation( up to 20 slides with notes))
Writing Requirements:
- Team PowerPoint presentation( up to 20 slides with notes)
- APA format, for citations and references
