Read Mini Case 15 Competing on Business Models: Google vs. Microsoft and answer the  case study questions
Additional resources:
Business Insider: The War Between Microsoft And Google Heats Up:
Casadesus-Masanell, R., Ricart, J. 2009. From Strategy to Business Models to and to Tactics, Harvard Business School:
Forbes: Google smacks down Microsoft:
Motley Fool: This Trends Bodes Well for Both Facebook Inc and Google Inc:
New York Times: Did Google Really Lose on Its Original Motorola Deal?:
(Team PowerPoint presentation( up to 20  slides with notes))
Writing Requirements: 

  • Team PowerPoint presentation( up to 20 slides with notes)
  • APA format, for citations and references