he “The ‘Google’ Life”The 'Google' Life (Links to an external site.)The 'Google' Lifevideo and “Housecleaning, Then Dinner? Silicon Valley Perks Come Home”

(http://www.nytimes.com/2012/10/20/us/in-silicon-valley-perks-now-begin-at-home.html?pagewanted=all (Links to an external site.)) article in this week’s Explore section highlight companies that are rapidly redefining non-financial incentives with their outside-the-box approaches.

  • In today’s increasingly competitive marketplace, why are non-financial incentives becoming an important tool for recruiting and retaining talent?
  • As a human resource manager, what specific “perks” might you encourage your organization to adopt? Why?