Term Project Description
You or your organization is planning to create and launch a new product. Create a promotions and advertising campaign to appeal to your target market. Use the rubric attached as a guide to accurately completing this assignment.
Your project should be at least 6 pages long and must include the following elements.

  • Situation analysis
  • An advertising/creative brief
  • Objectives of the campaign
  • Description of your product or service
  • Target market description
  • Positioning statement
  • Advertising appeal and rationale for your choice
  • Media strategy, Ad placement, and rationale
  • Ad schedule
  • Evaluation & Control